What is CJM and why draw it. Step by step we break down how to analyze a person’s journey from the first acquaintance with the organization to receiving the service.
Guide to the main customer service metrics. We will learn to distinguish the loyalty index (NPS) from the satisfaction index (CSAT) and understand when it is better to use which
We break down the concept of Customer Experience in simple words. We explain why a volunteer initiative or charitable foundation needs quality service just as much as a commercial company
A curated selection of safe and accessible tools for translation, text writing, and idea generation. Ideal for those who want to try AI without a separate budget.
We analyze the critically important testing stage. What to pay attention to, how to verify response logic, and why it is important to involve real users, not just developers.
We share ready-made AI query structures that can be copied and used every day. We show through examples how to correctly assign a role, context, and format to an algorithm.
“We believe that true digital transformation begins not with buying software, but with changing your mindset. Technology is just a tool. You are the master.”
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